Often times, the objects outside of my InDesign document’s bounding box arrange themselves in a more pleasing formation than what I am actually working on. This is one of those cases where I had to stop and admire the bits and pieces I’ve cast off to the side. I assume it is the graphic designer’s version of that damn American Beauty plastic bag scene.
At my office job, I design books for kids that are mostly sold to libraries (non-trade books). The series I am currently working on teaches gardening to kids through both straightforward information and hands-on activities.
While working on these books, it is sometimes necessary for me to create proprietary brands and packaging. Pictured above is a bag of soil I made for such an occasion.
Creating a fictional product is satisfying in a different way than creating a real product. Sometimes by the end of designing a book cover, product packaging, or a logo, there has been enough edits and revisions to make me want to throw the design out and start over. But when I create something like this goofy bag of soil, my only objective is to “get the point across”. It is like writing a summary of what comprises certain types of packaging: the product name, some kind of logo, and bits of information scattered across the bag.
Sometimes I feel like it would be my dream job to design proprietary brands, objects, books, album covers, etc. for film or television.